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COVID-19 Side Effects / Episode 13: Let’s talk about whether masks and face coverings are the way to control Covid 19?

[54 mins]

Listen to this series on  iTunes  |  Spotify  |  Google Podcasts


I bring together a team from advertising, legal, media, marketing, design and science to debate whether the UK should adopt #masks4all.

In this episode Matt Turrell, Martin Sadofski, Samantha Oakley  Patrick Olszowski, Susie Quddus  talk about the full picture of considering #masks4all from a cultural, human, social and scientific view point. Within the context of the political, the legal, the anthropological everyday.

[4 Mins 30]  Masks, shopping and public acceptability

[7 Mins]  The science, the culture and beliefs around masks

[15 Mins] The legal context: The coronavirus act

[22 Mins]  Masks for all: The rich picture. But what do we do about it?

[24 Mins]  Transmission hotspots

[28 Mins 30]  Beware: decoupling PPE and home made masks

[32 Mins]   Bite sized campaigns and behaviour change

[39 Mins ] What is PPE and what is not?

[41 Mins] The brief: How to make impact

[48 Mins] I support you, you support me


According to the Masks4All website, “#Masks4All is a grassroots movement to get people to follow the overwhelming scientific evidence that shows we need to wear homemade masks in public to slow COVID-19. 

#Masks4All was originally started in the Czech Republic by Petr Ludwig with a group of researchers and entrepreneurs. The movement was so effective that now close to 100% of the country wears masks and the growth of COVID-19 has slowed significantly.”

As we speak, news channels have announced that the US is considering cloth face masks for public and this question is to be assessed by a panel of advisers to the World Health Organization (WHO).

What are your thoughts on #masks4uk? Should the UK public wear face masks in addition to washing hands and social distancing?


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Matt Pattison

CEO & Founder at TEN. Sign up to my DAILY DOSE of INSPIRATION >> https://bit.ly/3lJjlER


Matt Pattison

CEO & Founder at TEN. Sign up to my DAILY DOSE of INSPIRATION >> https://bit.ly/3lJjlER


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