BY MATT PATTISON
Does this sound like you?
1
Finding it hard to identify the unique customer selling point
2
Worried that you are missing something [that will trip you up down the line]
3
Sometimes misled by being too close to the problem and data
If any of this sounds familiar, keep reading…
I fully understand
I have stood in your shoes with clients hundreds of times
There are so many areas in a complex health world to be blindsided.
A risk of wrong conclusions being too engineer / tech focused, or a failure of delivering any magic in the eyes of those that matter.
But also so much to be won. Health and health tech is booming.
Getting the product right
For your customer can be simple. but you need to…
- Know their secret needs
- Build a user experience that appeals to the emotional and rational
-
Talk to patients and clinicians actual lived experiences
Which is hard when you may have the ‘curse of knowledge’, and think people care about your technology [when the don’t].
Imagine how you will feel when you have better direction, customer due diligence and creative opportunities to market wins.
Based on deep know how of the sector
[from 100+ design research projects across the globe] I am in a position to offer fast, impactful support on any challenge to help show you where and why you can win.
Find the Gold...
INCLUDES
-
3-hour face to face meeting in London or on Zoom/Teams
- to fit your needs backed by a video call recording
After the session
- Map of influencing factors
-
Checklist of opportunities and pitfalls / weaknesses
- backed by insight -
Key headlines
- direction for any board meeting
WE WILL FOLLOW UP WITH...
- A 1 hour debrief session for additional guidance and planning
-
Availability on WhatsApp or Text for urgent questions and answers.
in the time we are working together
Don't just take my word for it...
“The expert who can bring in-depth knowledge, Matt is your go to person”
Hung Hsiang
Senior Director, Convatec [Ex-Novo Nordisk & Eli Lilly]
“His grasp on the bigger picture of health is second to none. Most of all I admire Matt’s tenacity is tackling society’s most complex health challenges today.”
Mark
Award winning Design Leader and Technologist, London
“Matt was instrumental, helping me to transition to the next level.”
Matt
Senior Designer, Coloplast
“You can be guaranteed that he never accepts the status quo. Both intellectually rewarding and practically reassuring. Work with Matt where you can”
Ida
Ex Head of Front End Innovation R&D, Novo Nordisk